New research has revealed how long it typically takes a vendor to switch agent when their home isn’t selling.
A new Instruction Opportunity Report from data firm Homesearch has looked at 2.9m listings from January 2024 to June 2025 and highlights when vendors typically switch agent and highlights a 12-week window between a price reduction and a re-listing.
Of 1.45m listings that have come to market in 2025, 34% recorded a price reduction.
But this often leads to listings being withdrawn or sellers switching agents, typically after 12 weeks.
One in four withdrawn listings later return to market, according to the research.
Two in three vendors re-listed properties returned to the market within 60-65 days, while one in six changed agents during their time on the market.
The analysis found that the average time to switch agent is 140 days.
The majority of vendors (66%) opt to re-list with a new estate agent, Homesearch said.
Giles Ellwood, chief executive of Homesearch said: “Two-thirds of withdrawn vendors re-list within just 60 to 65 days and our data shows that most will choose a different agent. That’s a huge opportunity for today’s estate agents, but only if you can see the signals early enough to act.
“Your next instruction probably isn’t a new lead at all; it’s already in your database, however the key is knowing when to reach out and what motivations will prompt a vendor to move.”
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Source: Estate Agent Today
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