Rightmove has unveiled a series of artificial intelligence (AI) developments for consumers and partners, to help agents reach more potential sellers, buyers and renters.
There are currently 27 AI initiatives in development, the portal said.
These include letting users search for more intuitive AI keywords that fit their exact requirements using select smart prompts, such as “exposed brick”, “river view” or “underfloor heating”.
Rightmove has also developed a new AI-powered Vendor Prediction Model that uses predictive insights from billions of datapoints across the Rightmove platform to share valuation opportunities more confidently with agents.
The model now powers two agent valuation lead products: Rightmove Discover and Opportunity Manager.
Rightmove Discover sends targeted communications to potential sellers on behalf of agents before they’re active on Rightmove, while Opportunity Manager uses Rightmove data to flag and prioritise potential valuation leads to agents based on their behaviour.
The recently launched Online Agent Valuation uses a built-in AI-powered writing tool that helps agents speed up the process of writing a personal note to a potential seller. Early data shows that more than a fifth of agents who are using the tool are already using the technology to assist them in connecting with valuation prospects more quickly.
A new Style with AI tool will also help potential buyers visualise a property’s potential by putting their own virtual stamp on it.
People can remove furniture from images, adjust lighting, and change the style of a home, for example to a Scandi or Art Deco style, to better imagine themselves living there.
The new tool, initially available to a subset of Rightmove users, helps to alleviate some of the issues potential home-movers encounter when looking at property images, helping them to consider what the space might look and feel like as their own. It aims to prevent more future home-movers being put off by the current condition of a property and instead bolster confidence to contact an agent for a viewing.
Tarah Lourens, Rightmove’s chief technology and operations officer said: “We’re accelerating our delivery of AI-powered products and tools to enhance the search experience for home-movers, and provide our agent partners with more positive outcomes for their businesses. AI technology is something we’ve actively been using for a long time, and as the technology has evolved, we’ve ramped up the number of use cases across our platform. We’re constantly harnessing the huge data flowing through our platform every day to experiment with new tools and features that would add value to those using Rightmove.”
Source: Estate Agent Today
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